Daily Archives: November 22, 2015


By Jessica Assaf, Co-Founder of RAW IS EVERYTHING. One of the first things we are taught at Harvard Business School is that if you have a strong idea, a viable business plan, and a skilled, aligned team in an industry without many competitors and barriers to entry, there is a formula your company can follow to achieve success. This formula is a part of the business school’s DNA, taught to us in the form of cases that analyze thousands of companies in hundreds of industries over the course of the school’s 107-year history. The cases support an overarching theory and deepen […]

BREAKING ALL THE RULES AT HBS


Series W talks to Virtuosa
This week Series W spoke to the founders of Virtuosa, a company that creates products that help users hack their beauty routine and spend more time on the things that matter. Give us a brief description of Virtuosa. A “Virtuosa” is a woman who is the best at whatever she does. Virtuosa Beauty takes ordinary products and reinvents them to be the smartest version possible. Our mission is to enable you to become your own virtuosa – the best version of yourself! How did you develop the idea for Virtuosa? During FIELD 3, we were brainstorming the pain points of our […]

SERIES W TALKS TO VIRTUOSA