Daily Archives: December 6, 2015


In honor of finals week, we have some encouraging perspectives for female founders from our recent Series W interviews. We ask them: What was your WFIO (we’re f***** it’s over) moment? Caitlin Palmer, Tamara Zagorovskaya, and Alexandra Holtzman of Virtuosa: We’d be lying if we said we didn’t have major let down at least once a month, and frankly, you have setbacks almost every week. Overall, the process of building a company is a series of amazing highs and scary lows. Just to give one example, we had our hearts set on a particular distribution channel that seemed perfect for our product. We […]

SERIES W “WFIO” ROUNDUP