Remix  builds software for planning cities, starting with public transit. They help cities plan everything from a small day-to-day detour to an entire transit system redesign and everything in between — through a web-based planning platform that replaces pen, paper, and spreadsheets in local government. How did you develop the idea for Remix? My cofounders and I met at Code for America, a nonprofit working with local governments to deliver services that are simple, effective, and easy to use through better technology. We had all signed ourselves up for a year of public service through the fellowship (Danny and I were […]

Remix: Planning for Cities

Journy is a travel platform that combines tech and human expertise to plan the perfect trip. They enable a luxury concierge experience at the radical price of $15 per day of travel. Recommendations come from top chefs and experts. Plus, Journy takes care of restaurant reservations, as well as hotel and activity bookings.  In short, it’s like having a luxury travel concierge in one’s back pocket. An affordable one. We spoke to the co-founder & CEO, Susan Ho. How did you develop the idea for Journy? I was working at Fab.com in 2013, managing a team of over 120 across New […]

The Journey of Journy

  Gulmi Consulting  is a vertically integrated marketing, PR, and brand development agency with clients based in Boston, NYC, and SF.  They work with incredible companies like the W Hotel Boston and  startups like Bevi and Virtual Health Partners. The corporate division focuses on national and international marketing and media relations while the startup practice specializes in achieving early growth and rapid scale. They help executives and entrepreneurs build out new divisions, broker strategic partnerships, sell and developing new revenue stream opportunities, and build informed products with streamlined user experiences. We met Zoey Gulmi, the founder and CEO.    How […]

Gulmi Consulting: Building Brands that Matter

IMBY  helps busy women live intentionally in and out of their closet. They offer a curated collection of womenswear, featuring mix-and-match, versatile, and comfortable pieces aimed at being closet heroes that help one get dressed in no time. Everything they sell is responsibly made in the USA using sustainable materials. The founder, Sara Weinreb, talks to us. How did you develop the idea for IMBY? How did you make the decision to take the plunge and start your own company? I came up with the idea for IMBY as a frustrated consumer. I wanted to buy clothes that were made […]

IMBY: Closet Help for the Busy Woman

Givdo  is a gaming app that allows people to play games to win donation money for the charities of their choice through sponsored trivia games. The founder & CEO, Lydia Montagnese  was a technical science editor in cancer research. After moving to the Bay Area over 3 years ago, she got the entrepreneur bug and decided to learn to code so that she could build a product that would help funnel money to nonprofits.   How did you develop the idea for the company? How did you make the decision to take the plunge and start your own company? The idea […]

Givdo: Giving through Games!

Agora is an online community platform to have conversations that matter with people who matter. The mission is to use technology to offer a seamless way for people to engage their communities. As an idea sharing platform, Agora empowers communities and teams to crowdsource ideas bottom-up. Using analytics and AI, it helps decision makers separate signals from noise, creating a place for people to have conversations that matter, with people who matter. We got into a conversation with Elsa Sze, the founder and CEO of Agora.   1) How did you develop the idea for Agora? I’ve had a passion […]

Agora: Conversations That Matter

  Entrypoint, a New York based virtual reality company, provides a solution to the distribution bottleneck facing virtual reality videos. Currently, there are only two ways to distribute VR videos, apps or passive web players. Apps are expensive to produce, cumbersome to download and use, and only work on specific hardware. Current web players, meanwhile, do not allow for the interactivity which is part of what makes VR such an exciting new medium. Entrypoint’s platform allows creative agencies, publishers, and brands to add interactive elements to their 360 videos, animations, and live-streams and then publish them via a URL, accessible […]

Entrypoint: Bringing Virtual dreams to a Reality

Series W talks to Ambika Singh, Ali Driesman, Aileen Hagerman and Kevin Turner, co-founders of Armoire. Armoire is pioneering ‘wardrobe-as-a-service.’ We offer our customer an endless stream of high-end clothes to rent, which we personalize to her style and fit preferences using machine learning algorithms. With door-to-door pickup and delivery on her schedule, we conveniently provide the quality and variety of clothing that her busy life demands for less than the price of her gym membership. How did you develop the idea for Armoire? The idea for Armoire came out of our own frustrations with shopping and hunting for clothes. We were […]

Up-Close with Armoire- “Wardrobe-as-a-Service”

At UtilityAPI, we’re building the universal API for energy data. Our customers are top solar and energy storage companies. We get data out of utilities and into the hands of companies that can use it, such as solar (like SolarCity), energy storage (like Tesla), and energy management companies (Fitbit for energy use). We have paying customer and excellent growth. Access to utility data means a larger sales funnel, a frictionless customer journey, and easy data verification for financing for new energy technologies. We are making money and conveniently saving the planet at the same time (addressing climate change). 1) How […]

Series W talks to Elena Lucas from UtilityAPI

This week, Series W talks to HBS alumna Minal Mehta (HBS MBA 2011) and Shahil Patel, the co-founders of BollyX®, the world’s leading and fastest-growing Bollywood fitness company focused on building a vibrant community of certified fitness instructors and class participants to celebrate active living and combat the global obesity epidemic. BollyX is the winner of the 2015 New Venture Competition award for “Most Innovative” company. How did you develop the idea for BollyX? My co-founder and I grew up being active in team sports, and we also had extensive experience competing in Bollywood dance competitions. We realized that right before our dance […]


  This week, Series W talks to Eleanor Foote and Emily Schofield, the co-founders of theSaladBar, who won first place in the Founding Well pitch competition this week!  theSaladBar is a low-sugar, high-fiber, vegetable-based nutrition bar. We now have two flavors, Kale-Quinoa and Carrot Spice; both are packed with fiber and all-natural ingredients to help you eat well on the go. As we like to say, it’s the nutrition bar that is actually nutritious! How did you develop the idea for theSaladBar? How did you make the decision to take the plunge and continue working on it after FIELD 3? […]


This week, we have an exciting roundup of advice for female founders to highlight some of the key points from our Series W interviews. We ask them: What resources have been most helpful to you in starting up? Victoria Song of SoSheDid:   During my second year at HBS, I continued to work on launching SoSheDid as part of an independent project advised by Professor Robin Ely, Senior Associate Dean for Culture and Community, who was tremendously helpful. In fact, her daughter Francesca was so excited about our work that she became our first intern that summer. I also took Professor […]


This week Series W spoke to the founders of Binti, a for-profit tech company making adoptions easier and more affordable for adoptive parents. Tell us about Binti. Binti is a for-profit mission driven tech company with the mission of helping more children join loving families by making adoptions easier and more affordable for adoptive parents. 90% of adoptive parents drop out in the process even though there are millions of children waiting to be adopted because adoption is currently extremely expensive and difficult ($30-50K, 1-3 years, 200+ documents). How did you develop the idea for Binti? My sister adopted years ago, and […]


In honor of finals week, we have some encouraging perspectives for female founders from our recent Series W interviews. We ask them: What was your WFIO (we’re f***** it’s over) moment? Caitlin Palmer, Tamara Zagorovskaya, and Alexandra Holtzman of Virtuosa: We’d be lying if we said we didn’t have major let down at least once a month, and frankly, you have setbacks almost every week. Overall, the process of building a company is a series of amazing highs and scary lows. Just to give one example, we had our hearts set on a particular distribution channel that seemed perfect for our product. We […]


  This week Series W spoke to the founders of BeachSpoke, a company started in FIELD 3 that sells fun, oversized blankets perfect for the beach, picnics, or the mountains. Tell us about BeachSpoke. BeachSpoke sells fun, oversized beach (or picnic) blankets. They include four spokes (with cute tassels!) in each corner that keep the blanket from blowing away and getting sandy. We’ve seen our customers use them everywhere, from the beach to the park to the mountains. We sell at www.getbeachspoke.com, and they make an awesome gift for friends and family this holiday season! How did you come up with the idea? […]


By Jessica Assaf, Co-Founder of RAW IS EVERYTHING. One of the first things we are taught at Harvard Business School is that if you have a strong idea, a viable business plan, and a skilled, aligned team in an industry without many competitors and barriers to entry, there is a formula your company can follow to achieve success. This formula is a part of the business school’s DNA, taught to us in the form of cases that analyze thousands of companies in hundreds of industries over the course of the school’s 107-year history. The cases support an overarching theory and deepen […]


Series W talks to Virtuosa
This week Series W spoke to the founders of Virtuosa, a company that creates products that help users hack their beauty routine and spend more time on the things that matter. Give us a brief description of Virtuosa. A “Virtuosa” is a woman who is the best at whatever she does. Virtuosa Beauty takes ordinary products and reinvents them to be the smartest version possible. Our mission is to enable you to become your own virtuosa – the best version of yourself! How did you develop the idea for Virtuosa? During FIELD 3, we were brainstorming the pain points of our […]


This week, we have an exciting roundup of advice for female founders to highlight some of the key points from our Series W interviews. We ask them: What advice would you give to aspiring entrepreneurs? Diana Murakhovskaya and Irene Ryabaya of Monarq: We have three pieces of advice: share your idea, commit to it and ask for help. We love this quote from Johann Wolfgang von Goethe “At the moment of commitment the entire universe conspires to assist you.”  Building a company is a REALLY HARD and you have to be quite driven, passionate and ready to work like mad. You absolutely cannot do it […]


This week Series W spoke to Hanh Nguyen, the founder of Stuff N Style, a closet catalog app that generates outfit ideas, and Monokera, a consultancy that builds MVP apps and websites for startups. Give us a brief description of Stuff N Style & Monokera. Stuff N Style is an app that helps women catalog their closets & get outfit ideas. Monokera is a startup that creates apps & websites for startups. How did you develop the idea for Stuff N Style & Monokera? I created Stuff N Style to solve my own problem of not knowing what to wear. […]


This week Series W spoke to Uyen Tang, the founder of STYLECABLE, a curated online boutique that gives independent fashion designers a platform to share their story and connect with fans and customers. How did you develop the idea for STYLECABLE? My inspiration for STYLECABLE came from
 my travels as a Foreign Service Officer with the U.S. State Department. Whether it was a dress that I brought back from Singapore or a hand-crafted piece of jewelry from Tajikistan, friends would always ask, “Where did you find that?” I loved sharing the story of the piece and its designer with my […]


This week Series W spoke to Victoria Song, HBS alum and founder and CEO of SoSheDid, a social enterprise focused on giving young women the tools they need to invest in themselves from the inside out. Song shared her views on starting SoSheDid, her role as a venture capitalist investing in technology companies, and how the HBS community was instrumental in crystallizing her ideas about life, career, and impact.  How did you develop the idea for SoSheDid? How did you make the decision to take the plunge and start your own organization? December 17, 2013, was one of the most memorable days […]


    This week EC and WSA VP of Entrepreneurship, Britt Danneman, shares her take on the other side of the entrepreneurship coin – early stage investing:   You’ve heard a lot from us in the WSA and in the media on female founders lately. We’re excited about the initiatives here on campus and we’re encouraged by the positive momentum in women-led companies both on and off campus. But we need to give equal attention to the other side of the entrepreneurship coin – early stage investing. Marie Claire recently wrote an article about the network of awesome women founders […]


  This week Series W talked to Giorgia Rossi, co-founder of LookBooker, about working with close friends, getting that first round of investment, and what the LookBooker team looks for in early joiners and MBAs: About LookBooker LookBooker is an online platform that is revolutionizing the way consumers book hair, beauty and wellness appointments. Search by service or curated neighborhood and then compare and instantly book an appointment 24-hours a day from any web or mobile device. By simplifying the process for female and male consumers and also offering streamlined B2C solutions for salons, LookBooker is quickly becoming the leading aggregator […]


In June, The Daily Pnut launched; it’s a daily news brief that will make you laugh and help you sound marginally more intelligent each day. This week the Series W team asked The Daily Pnut founding team – HBS grads, Tewfik & Fred, and HKS grad student Alex – about how they got started, and what they gave up to take the start-up plunge: How did you develop the idea for The Daily Pnut? We saw that there were a few daily news emails but we saw a gap in making it funny. We realised that people were getting more and […]


It’s that time of year — RCs are abuzz with visions of Field 3 projects that will turn into the next overnight (or at least over-semester) success, while a sizable number of ECs continue their network searches (on a now fairly beaten track) to find the right startup gig for next year. At a WSA Fireside Chat last week, Jules Pieri shared a different, wizened view of what success looks like in a startup, or in a ‘small business’ as they were known when she graduated HBS in 1986. The lessons for entrepreneurs that emerged from Pieri were: Go big: […]